CONCEPT + EXPERIENCE DESIGN STUDIO
FROM IDEA
TO EXPERIENCE.
Studio MiMu defines the concept, builds the world, and brings every elements together as one experience.
LOS ANGELES / WORLDWIDE
PLACES / EXPERIENCES / ENTERTAINMENT
01 / SELECTED WORK
ALL WE NEED
IS LOVE
THE WORLD
RICKI-LEE
CONCEPT DEVELOPMENT / CREATIVE DIRECTION
LIVE PERFORMANCE / SYNDEY MARDI GRAS
INDEPENDENT CONCEPT / 2O26
TECHNICOLOR
DISCO FANTASY.
02 / SELECTED WORK
DIRECTV
STUDIO
THE ENVIRONMENT
DIRECTV
PRODUCTION DESIGN + ART DIRECTION
BROADCAST / BRANDED ENVIRONMENT
REALIZED WORK / 2024
03 / SELECTED WORK
AN AXIAL MONDO WORLD
ORIGINAL IP + CREATIVE R&D
MUSIC / NIGHTLIFE / EXPERIENCE
STUDIO MIMU / 2026
NYX
04 / SELECTED WORK
KINRGY
KINRGY
CREATIVE COLLABORATION + CONSULTING
MOVEMENT / WELLNESS EXPERIENCE
REALIZED WORK / 2020
05 / SELECTED WORK
WOR$T
GIRL AT
THE
GRAMMYS
SLAYYYTER
CONCEPT DEVELOPMENT / CREATIVE DIRECTION
LIVE PERFORMANCE CONCEPT / THE GRAMMYS
INDEPENDENT CONCEPT / 2026
WHAT MIMU DOES
define the idea.
build the world.
design the experience.
01
CONCEPT + EXPERIENCE DEVELOPMENT
You know what you want to create. Studio MiMu helps define what it should actually become and how its creative elements work together as one experience.
EXPLORE CONCEPT + EXPERIENCE →
Studio MiMu develops the idea behind the experience, builds the world around it, and brings every creative element together into one coherent world.
02
creative direction
Continuing the vision through development and realization.
03
concept + PITCH SUPPORT
Creative development for agencies, studios and production partners.
POINT OF VIEW
EXPERIENCES
ARE DESIGNED
FROM THE INSIDE OUT.
01 people before objects
02 experience before aesthetics
03 story + space + atmosphere + performance
Studio MiMu begins with people: how they move, what they feel, where their attention goes, and what remains with them afterward.
Form, atmosphere, and aesthetics follow from there.
THE METHOD
FROM INTENTION
TO EXPERIENCE.
01
DEFINE →
INTENTION + OPPORTUNITY
EXPLORE THE FULL METHOD →
02
CONCEPT →
BIG IDEA + NARRATIVE
03
BUILD THE WORLD →
VISUAL LANGUAGE + ATMOSPHERE
A structured process for turning an initial idea into a coherent experience….
and making it tangible.
04
DESIGN THE EXPERIENCE →
SPACE + JOURNEY + MOMENTS
05
MAKE IT VISIBLE →
VISUALIZATION + CREATIVE TREATMENT
THEN
HANDOFF / CREATIVE DIRECTION
HAND OFF THE VISION OR CONTINUE THROUGH REALIZATION
AXIAL MONDO
ORIGINAL
WORLDS.
ONGOING EXPERIMENTS.
AXIAL MONDO / WORLD 001
NYX
An original world by Studio MiMu exploring music, space, atmosphere and collective experience.
NYX / HELIOS / ASTRA
ENTER AXIAL MONDO →
ORIGINAL WORLDS + CREATIVE R&D BY STUDIO MIMU
STUDIO
Studio MiMu is the creative practice of Mike Munich, a concept developer and creative director working between story, space, atmosphere, and performance.
His background across performance, storytelling and spatial design shapes how MiMu approaches experiences as something that unfolds through space and time.
ABOUT THE STUDIO →
START A PROJECT
WHAT ARE WE
BUILDING?
PROJECT INQUIRES
CREATIVE PARTNERSHIPS
AGENCY / STUDIO COLLABORATIONS
START THE CONVERSATION →