WHAT WE DO
FROM AN IDEA
TO A WORLD
PEOPLE CAN ENTER.
WHEN YOU NEED MIMU
YOU HAVE THE IDEA.
But you don’t know what it is yet.
YOU KNOW WHAT IT IS.
BUT IT DOESN’T HAVE A WORLD.
YOU HAVE ALL THE PIECES.
BUT THEY DON’T FEEL LIKE ONE EXPERIENCE.
FROM IDEA TO REALITY
DESIGNING THE
WHOLE PICTURE.
CONCEPT DEVELOPMENT
SPATIAL PLANNING
PRODUCTION DESGIN
ART DIRECTION
3D VISUALIZATION + RENDERING
SET DRESSING
INSTALLATION OVERSIGHT
DIRECTV — Y2K NOSTALGIA
RHODES CREATIVE GROUP / MXG STUDIO
PRODUCTION DESIGN / ART DIRECTION
STUDIO BUILD / 2023
WHAT WE DEVELOP
Concept / Big Idea
DIRECTION
Narrative + Worldbuilding
Creative Strategy
EXPERIENCE
Audience Journey
Spatial Experience
Atmosphere + Sensory Direction
Programming
Performance + Movement
Signature Moments
EXPRESSION
Visual Langauge
Materials + Lighting
Music + Sound
Content + Media
Visualization + Creative Treatment
ONE PRACTICE / DIFFERENT APPLICATIONS
THE MEDIUM CHANGES.
THE THINKING DOESN’T.
PLACES
HOSPITALITY / NIGHTLIFE / WELLNESS / SPATIAL ENVIRONMNETS
EXPERIENCES
BRAND EXPERIENCES / CULTURAL MOMENTS / EXPERIENTIAL CONCEPTS
entertainment
LIVE PERFORMANCE / MUSIC / STAGE + SHOW CONCEPTS
MIDNIGHT CREATURES
W HOLLYWOOD / ARTIFICIAL PEOPLE
CREATIVE DIRECTION / PRODUCTION DESIGN
NIGHT SWIM / 2019
HELIOS
LUXURY RESORT CONCEPT / MYKONOS
CONCEPT DESIGN / INTERIOR DESIGN
INDEPENDENT CONCEPT / 2022
LIGHTS OUT
MIKE MUNICH
CREATIVE DIRECTION / PRODUCTION DESIGN
MUSIC VIDEO / 2016
THE STUDIO MIMU METHOD
FROM INTENTION
TO EXPERIENCE.
01
DEFINE
Clarify the intention, audience, opportunity, and desired transformation.
02
concept
Find the central idea that everything else can organize around.
03
BUILD THE WORLD
Develop the story, visual language, atmosphere, and rules of the world.
04
deSIGN THE EXPERIENCE
Translate the concept through space, behavior, journey, programming, and sensory experience.
05
MAKE IT VISIBLE
Bring the idea into focus through references, visualization, spatial studies, and a final creative treatment.
06
HANDOFF + CREATIVE DIRECTION
Create the framework for execution, or continue through development as creative direction partner.
START A PROJECT
YOU HAVE THE IDEA.
LET’S DEFINE
WHAT IT BECOMES.
CONCEPT + EXPERIENCE DEVELOPMENT
CREATIVE DIRECTION
AGENCY / STUDIO PARTNERSHIPS
START THE CONVERSATION →
For new concepts, evolving projects, and creative opportunities that need a clear world, experience, and direction.