ASOS

RETAIL / BRAND EXPERIENCE

CONCEPT DEVELOPMENT + INTERIOR DESIGN

HOLLYWOOD / 2022

ASOS

FROM URL TO IRL.

ASOS built a new way of shopping online. This concept translates that digital behavior into a physical space — using color, reflective materials, modular displays + technology to blur the boundary between retail, content + experience, with a video lounge extending the store into events + community.

Luxury retail store with black and silver decor, metallic furnishings, clothing racks with elegant garments, and a glossy terrazzo floor.

Collection of modern, futuristic art installations and gallery spaces featuring geometric patterns, colorful light displays, illuminated cubes, black-and-white abstract art, a person with reflective droplets, and a clothing store with illuminated racks.

CONCEPT DEVELOPMENT

INTERIOR DESIGN

EXPERIENCE DESIGN

SPATIAL PLANNING

LIGHTING + MATERIALITY

3D VISUALIZATION + RENDERING

Floor plan of a retail space including areas labeled as retail, large format display, extra storage, clothing recycling, cashwrap, photo booth, stock room and office, as well as a gender-free restroom, dressing rooms, video lounge, stage, and an interactive installation.

A futuristic nightclub with a large digital screen displaying a woman's face with sunglasses and vibrant, swirling colors. The room features illuminated geometric wall patterns, a curved seating area, and a glowing, colorful floor, with several people seated and facing the screen.

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LIVE PERFORMANCE CONCEPT

CREATIVE DIRECTION

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