BATHHAUS
FLUX PHOTOGRAPHY
CREATIVE DIRECTION
EDITORIAL / 2019
BUILT BETWEEN
STORY
+ SPACE
BEHAVIOR BEFORE AESTHETICS.
/
BEHAVIOR BEFORE AESTHETICS. /
DESIGN ENERGY. FORM FOLLOWS.
/
DESIGN ENERGY. FORM FOLLOWS. /
DETAILS CREATE BELIEF.
/
DETAILS CREATE BELIEF. /
STUDIO MIMU
LOS ANGELES + WORLDWIDE
PERFORMance.
STORYTELLing.
SPATIAL
DESIGN.
MIMU IS A CONCEPT + EXPERIENCE DESIGN STUDIO FOUNDED BY MIKE MUNICH.
Mike Munich brings two decades of experience across performance, production + spatial design to the practice.
His multidisciplinary background shapes the way he sees the work — connecting story, space, movement + atmosphere into a complete experience. Mike has built a career around turning ideas into something people can feel, enter + remember.
Today, he leads concept development + creative direction at MIMU, working with brands, artists + creative partners to define the idea, build the world around it + shape how it comes to life.
His work begins with a simple question: how should this experience make people feel?
WE DESIGN
EXPERIENCES
FROM THE INSIDE OUT.
MIMU begins with the person inside the experience:
how they MOVE,
what they FEEL,
where their ATTENTION goes,
and what REMAINS after…
01 / feeling TONE
EMOTIONAL DESTINATION
02 / EMOTIONAL ARCHITECTURE
ENERGY + RHYTHM
03 / STORYTELLING
NARRATIVE + MEANING
04 / ENVIRONMENT
SPACE + ATMOSPHERE
05 / EXPERIENCE DESIGN
JOURNEY + MOMENTS
06 / TRANSLATION
VISUALIZATION + TANGIBLE DIRECTION
LET’S BUILD SOMETHING.
For artists, brands, producers + organizations with something to create.
For studios, agencies, production companies + creative teams.