HELIOS

LUXURY RESORT CONCEPT

CONCEPT DEVELOPMENT + INTERIOR DESIGN

MYKONOS / 2026

FROM AN IDEA

TO A WORLD

PEOPLE CAN ENTER.

01 / YOU HAVE THE IDEA.

But you don’t know what it is yet.

02 / YOU KNOW WHAT IT IS.

But it doesn’t have a world.

03 / YOU HAVE ALL THE PIECES.

But they don’t feel like one experience.

IDEAS TRANSLATED

ACROSS DISCIPLINES.

01 / CONCEPT + DIRECTION

Concept Development

Creative Direction

Worldbuilding

Visual Language

Spatial Storytelling

02 / SPACE + EXPERIENCE

Spatial Design

Experience Design

Production Design

Stage + Set Design

Audience + Guest Journey

Atmosphere + Environment

03 / MUSIC + PERFORMANCE

Live Performance + Show Design

Music Video + Film

Music + Sonic Direction

Performance + Movement Direction

FROM IDEA

TO REALITY.

DIRECTV / Y2K NOSTALGIA

STUDIO BUILD

PRODUCTION DESIGN + ART DIRECTION

LOS ANGELES / 2023

A detailed architectural floor plan of a room with furniture, planters, and measurements.

Modern living room with blue couch, purple armchair, potted plants, large windows, and a DirecTV screen on the wall. There are accent pillows on the couch, a glass coffee table, and a patterned area rug.

Two women sitting on sofas in a modern office setting with city views in the background. One woman is wearing a floral dress and sneakers, while the other is in a red jacket and beige high heels. There are two glasses with drinks on a glass coffee table in front of them, and decorative pillows on the sofas. A whiteboard and a sign with the word 'DIRECTV' are visible in the background.

A pair of blue wedge sandals with ankle straps and a cork heel, a pink fuzzy slipper, and a remote control on a white shelf near a window.

CONCEPT DEVELOPMENT

SPATIAL PLANNING

PRODUCTION DESGIN

ART DIRECTION

3D VISUALIZATION + RENDERING

SET DRESSING

INSTALLATION OVERSIGHT

ONE PRACTICE

DIFFERENT APPLICATIONS.

EXPERIENCES / SPACES / ENTERTAINMENT

A stage performance with a female singer in the center, surrounded by dancers, with vibrant pink, purple, orange, and teal lighting and a live band in the background.

RICKI-LEE / THE NEXT CHAPTER

LIVE PERFORMANCE CONCEPT

CREATIVE DIRECTION + SHOW DESIGN

SYDNEY / 2026

ASOS

RETAIL / BRAND EXPERIENCE

CREATIVE DEVELOPMENT + INTERIOR DESIGN

HOLLYWOOD / 2022

A person wearing a helmet and futuristic clothing, striking a pose against a backdrop of illuminated geometric light patterns.

MIKE MUNICH / LIGHTS OUT

MUSIC VIDEO

CREATIVE DIRECTION

LOS ANGELES / 2016

WHO WE WORK WITH

MIMU can lead concept development + creative direction or plug into a larger creative team.

BRANDS + ORGANIZATIONS

BRANDS / HOSPITALITY / NIGHTLIFE

WELLNESS / CULTURAL SPACES

STUDIOS + CREATIVE PARTNERS

AGENCIES / CREATIVE STUDIOS

PRODUCTION COMPANIES

MUSIC + ENTERTAINMENT

ARTISTS / LABELS / TOURING

FESTIVALS / LIVE EVENTS

FROM INTENTION

TO EXPERIENCE.

01 / DEFINE

Clarify the intention, audience, opportunity + what we want people to feel.

02 / CONCEPT

Find the central idea that everything else can build from.

03 / BUILD THE WORLD

Develop the story, visual language, atmosphere + rules of the world.

04 / DESIGN THE EXPERIENCE

Translate the concept through space, behavior, journey, programming + sensory experience.

Bring the idea into focus through references, visualization, spatial studies + a final creative treatment.