CONCEPT + EXPERIENCE DESIGN STUDIO
MIMU
ENTERTAINMENT / PLACES / BRANDS + EXPERIENCES
LOS ANGELES / WORLDWIDE
DEFINE THE
idea.
BUILD THE
WORLD.
DESIGN THE
exper
ience.
YOU KNOW WHAT YOU WANT TO CREATE.
From early concepts to evolving projects, MIMU develops the creative framework that brings an experience into focus.
ENTERTAINMENT
/
PLACES
/
BRANDS + EXPERIENCES
/
ENTERTAINMENT / PLACES / BRANDS + EXPERIENCES /
-
![Stage with bright white spotlights, large digital screens displaying a sad rabbit graphic and cracked effect, wrecked red car, robot figures with bunny ears, and smoke, indicating a dramatic or dystopian scene.]()
Slayyyter
LIVE PERFORMANCE / SHOW DESIGN
-
![]()
HELIOS
RESORT CONCEPT / INTERIOR DESIGN
-
![Person with light-colored hair adjusting glasses, wearing a dark shirt, in a dark environment with a glitch effect]()
LIGHTS OUT
MUSIC VIDEO / CREATIVE DIRECTION
-
![]()
FUTURE LOVERS x SUMMERTRAMP
BLOCK PARTY / PRODUCTION DESIGN
-
![A man sitting on a blue couch in a living room, gesturing with his right hand, wearing a white outfit and sneakers. The room has dark blue walls, framed pictures, curtains, a wooden table, and a helmet on the couch.]()
DIRECTV STUDIO
STUDIO BUILD / PRODUCTION DESIGN
-
![Interior of an ASOS store with vibrant, colorful neon lighting, clothing displays, and shoppers walking through the space, with large black-and-white portraits on the walls.]()
ASOS
RETAIL / BRAND EXPERIENCE
WE DESIGN
EXPERIENCES
FROM THE INSIDE OUT.
We start with the person inside the experience:
how they MOVE,
what they FEEL,
where their ATTENTION goes,
+ what REMAINS after…
Have an idea that needs a world around it?
ORIGINAL WORLDS BY MIMU
AXIAL
MONDO
AXIAL MONDO
ORIGINAL IP + CREATIVE R&D
MUSIC / SPACE / LIVE EXPERIENCE
ONGOING
AN ONGOING EXPERIMENT.
Three worlds. Still becoming.
An original universe by MIMU exploring music, space, atmosphere + collective experience.
AXIAL MONDO
001 / NYX
OO2 / HELIOS
003 / ASTRA
UNITE! MUSIC FESTIVAL
ARTIFICIAL PEOPLE
ART DIRECTION
SAN DIEGO / 2016