KINRGY

A short film and campaign world created by Julianne Hough’s KINRGY for its inaugural brand launch + live activation on Oprah’s 2020 Vision tour.

Inspired by the five elements, the desert water landscape became a cinematic container for breath, movement + collective transformation., translating KINRGY’s practice into a visceral journey.

REMEMBER WHEN

YOU WERE

A CHILD?

KINRGY performers walking through shallow water in a mountain landscape.

KINRGY performers stand in formation across a dry desert landscape.

KINRGY performer moving through the Death Valley desert landscape.

Julianne Hough for KINRGY in a mountain landscape.

KINRGY performer connecting with the sand in Death Valley landscape.

KINRGY performers moving together through shallow water.

Julianne Hough for KINRGY walking alone across desert sand dunes.

KINRGY performer feeling the emotion of the desert.

BRAND ACTIVATION

9 CITY NATIONAL TOUR

15,000-PERSON ARENAS

120,000+ ATTENDEES

Oprah’s

20/20 Vision Tour

The film served as an emotional punctation mark concluding KINRGY’s segment, extending the elemental world from the stage into arenas of 15,000 people.