DIRECTV STUDIO / MLB ‘24

RHODES CREATIVE GROUP / MXG STUDIO

PRODUCTION DESIGN + ART DIRECTION

STUDIO BUILD / 2024

DIRECTV

STUDIO

ONE STUDIO. MANY WORLDS.

DIRECTV needed a content studio capable of quick changes for the fast-paced stories, talent + programming moving through it.

In collaboration with Rhodes Creative Group + MXG Studio, Studio MIMU developed a flexible spatial language that could transform across segments — from sports + entertainment to lifestyle, conversation + interactive content.

Two people are standing in a room with a poker machine and a large television screen displaying the 'DIRECTV' logo. The woman is wearing a blue suit and white top, and is smiling while holding her chest. The man, dressed in a white long-sleeve shirt and light-colored pants, is laughing and holding a card. There are potted plants, a small table with a glass and a couch in the room, and a colorful game of plinko in the background.
Two people are standing in a room with a poker machine and a large television screen displaying the 'DIRECTV' logo. The woman is wearing a blue suit and white top, and is smiling while holding her chest. The man, dressed in a white long-sleeve shirt and light-colored pants, is laughing and holding a card. There are potted plants, a small table with a glass and a couch in the room, and a colorful game of plinko in the background.

SUMMER OF COMPETITION

PRODUCTION DESIGN + ART DIRECTION

GAME ROOM / 2023

Colorful modern living room with neon heart wall art, multiple cushions, wooden coffee table, patterned rug, tall floor lamp, and plants behind dark curtains.
Colorful modern living room with neon heart wall art, multiple cushions, wooden coffee table, patterned rug, tall floor lamp, and plants behind dark curtains.

LOVE ADVICE

ART DIRECTION

STUDIO BUILD / 2022

Two women sitting on a dark blue couch in a modern office or studio setting. One woman is wearing a floral dress and sneakers, speaking animatedly with hand gestures. The other woman, wearing a red jacket and beige high heels, is looking on. There are decorative pillows, two drinks with straws, and a potted plant on a clear table in front of them. The background has a cityscape view through large windows, a DIRTY TV sign, and a whiteboard with notes.
Two women sitting on a dark blue couch in a modern office or studio setting. One woman is wearing a floral dress and sneakers, speaking animatedly with hand gestures. The other woman, wearing a red jacket and beige high heels, is looking on. There are decorative pillows, two drinks with straws, and a potted plant on a clear table in front of them. The background has a cityscape view through large windows, a DIRTY TV sign, and a whiteboard with notes.

Y2K NOSTALGIA

PRODUCTION DESIGN + ART DIRECTION

MODULAR SET / 2023

SHAMELESS PROMOTION

PRODUCTION DESIGN + ART DIRECTION

STUDIO BUILD / 2023

THE SET ISN’T THE

EXPERIENCE.

WHAT HAPPENS INSIDE IT IS.

A monitor screen showing footage of two people sitting on a couch, having a conversation in a colorful, decorated room with blue curtains and tropical plants. Behind the monitor, a scene with out-of-focus lights and people is visible.
A woman smiling and high-fiving another person in front of a screen that displays 'CINETV' with plants on either side.
Two people are working on a film or TV production set with a green backdrop. Two birds with human-like features and feathers are standing on a raised platform, with the birds appearing to be animated characters. Behind them, a technician is adjusting equipment, and there is a camera and lighting gear present.
A woman smiling and laughing near a spinning game wheel with sections labeled like 'Money Run', 'Story Time', and 'Opponents Choice'. She is in a room with baseball equipment and sports-themed decor on shelves behind her.
Two people, a man and a woman, are smiling and laughing while shopping in a clothing store. The woman is wearing a pink dress, and the man is dressed in a denim jacket. They are holding shopping receipts or tickets. There is a cameraman filming them, dressed in black. The store has racks of clothing and mannequins dressed in fashionable outfits, with a bright, modern interior.

NEXT PROJECT

KINRGY

EXPERIENTIAL FILM

CREATIVE CONSULTATION + ART DIRECTION

DEATH VALLEY / 2020

KINRGY →